Overview

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Phenom Company Overview

The Phenom App LLC is a tech company dedicated to investigating unexplained aerial phenomena through citizen reporting and data analysis. Founded by Lenval Logan, a former Air Force intelligence analyst and UAP task force member, the company aims to remove the stigma around UAP reporting and provide a platform for wide-scale data collection. Our primary public website is located at https://www.thephenom.app/.

The Phenom App Business Model

The Phenom App LLC’s business model is structured around seven key elements that define the core functions and operations of the company:

These elements are crucial to understanding how The Phenom App operates and delivers value. They are not operational divisions, but rather components that work together.

Key Business Model Elements

• Product(s): This encompasses the core offerings of The Phenom App, including its software applications and associated merchandise. The product lineup includes:
  • Phenom Free: Ad-supported version with basic features.
  • Phenom Pheastmode: Standard subscription ($4.11/month) for an ad-free experience with enhanced features.
  • Phenom Apex: Premium subscription ($7.11/month) with full feature access and premium content.
  • Phenom SecureID Pro: Team & Service Person Whitelabel subscription ($9.11/month) with protected identity features.
  • Physical Products: Drop-ship sensor packages and branded merchandise.
• Finance: This element covers the financial management of The Phenom App, including revenue generation, cost management, and investment strategies.
• Legal Structure: This defines the legal framework within which The Phenom App operates. This includes:
  • End User License Agreement (EULA)
  • Privacy Policy (GDPR and COPPA compliant)
  • Terms of Service
  • User Content policies
• Infrastructure: This refers to the technological and operational infrastructure supporting The Phenom App’s activities. Key components include:
  • Primary Website: https://www.thephenom.app/
  • Documentation: https://int-docs.thephenom.app/
  • User Guides: https://docs.thephenom.app/
  • Admin Interface: https://nest.thephenom.app/
  • Backend Infrastructure (Amazon Web Services, us-east-1): The backend platform runs on AWS: Amazon Cognito for user authentication, a Hasura GraphQL API (fronted by an AWS Application Load Balancer) over PostgreSQL on Amazon RDS, Amazon S3 for media storage, and AWS Lambda for upload handling. See the Infrastructure & Service Map for the full service map.
• Communications: This involves the strategies and channels used by The Phenom App to communicate with its users, the public, and other stakeholders.
• Development: This focuses on the ongoing development and improvement of The Phenom App’s software, hardware, and other technologies.
• Distribution: This element describes how The Phenom App’s products and services are delivered to users, including app stores, online platforms, and shipping for physical goods.