Apple App Store Connect

Tracking management access, analytics overview, and financial performance for the Apple Developer account.

Apple App Store Connect Platform Tracking

This page tracks key information regarding the management, performance, and financials of the Phenom LLC presence on Apple App Store Connect.

Access Management

  • Account Holder: Phenom LLC
  • Key Personnel & Roles:
    • Lenval Logan (Founder & Lead) — Account Holder; manages iOS distribution and Firebase via pavestar7@yahoo.com. See Personnel for full contact details.
    • Matthew Stevens (Product Owner) — Internal documentation and business coordination. See Personnel for full contact details.
    • For a full list of team members and development partners (Angle2), refer to the Personnel reference page.
  • Membership Expiry: Check Apple Developer account dashboard for current renewal date. Renewal is managed by Lenval Logan.

Analytics Overview

Analytics are tracked across two generations of the Phenom app:

  • Peregrine (current): The active iOS app developed by the Angle2 team. All new analytics and performance tracking should reference this app.
  • Buzzard (legacy): The original native app. Retained for historical comparison only.

Key Metrics to Track:

  • Impressions and Product Page Views
  • Conversion Rate (impressions to downloads)
  • Day 1, Day 7, and Day 30 Retention Rates
  • Crash Rate
  • Daily Active Users (DAU) / Monthly Active Users (MAU)
  • Session Length and Frequency

Reporting Links:

Financial Performance

  • Payment & Financial Reports:
  • Banking Information: Managed by Lenval Logan. Contact logan@thephenom.app for access or changes.
  • Tax Information: Managed by Lenval Logan. Refer to billing@thephenom.app for finance-related inquiries.

Notes & Issues

  • The Apple Developer account login is pavestar7@yahoo.com (Logan’s personal account used for App Store Connect and Firebase iOS management). See Personnel for details.
  • All financial and tax correspondence should be directed to Lenval Logan in the first instance.
  • The iOS Performance Review child page contains benchmark data from July 2025 and should be updated when new performance reviews are completed.
iOS Performance Review

Executive summary of the iOS App Store performance.